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Getting noteworthy results from research involves maximum attentiveness and adherences to a sound process that will allow the researcher to attain the intended goal. For the sake of efficiency, it requires the researcher to embrace research methods that are appropriate and it is at this point that research strategy comes in handy. Fundamentally, research strategy refers to an organized plan of action that offers directions to researchers enabling them to conduct research methodically rather than chaotically. It helps the researcher remain focused, minimize frustrations, improve the quality of the work done and save time in the long run.
It is important to understand that proper research does not involve collecting a bibliography about a particular topic, nor is it about copying and pasting the work of other people. It involves discovering new ideas, thinking about them while briefly relating them to the existing information, and later making sound conclusions. The inferences are then synthesized and consequently integrated with the researcher’s original ideas to get the final products. In this research a combination of both qualitative and quantitative research methods will be embraced. The sole aim of doing this is to heighten the credibility as well as efficiency of the research. In regard to the general aims and objectives of the research, each of them can be researched using different research method.
Finding the Best Methods to Cope With the Volume of Sales
Sales volume refers to the number of sold units of sales in a given period of time. Normally, sales volume keeps fluctuating due to the instability of demand in the market (Biz-Development, 2012). This can have a serious effect on a business as losses can be incurred, especially when a company manufactures much products but the demand is low. This being the case, it is important to be aware of the demand fluctuations of customers to ensure that the company reduces the likelihood of a loss being incurred. Since this is an area where direct observation can be used to acquire answers on how sales volume can be dealt with, quantitative research method can be used.
Quantitative research does not require the researcher to be so much attached to the research as the research outcomes may partially or completely fail to affect him or her. Customer questionnaires and surveys, both of which are used in quantitative research, help businesses heighten the quality of their products, thus enabling them to make sound and upright decisions. This entails asking the customers of their opinions about a product or their trends in buying a given product in a methodical manner that one can acquire facts and statistics to guide him or her in making sound inferences. Surveying customers in large numbers is necessary to ensure that the feasibility of the end results is high. Use of quantitative research methods will also apply when researching on methods. For instance, this will let a delivery driver deliver a pizza in less time and avoid putting other people’s safety at risk.
Ways to Increase the Market Share
Market share is connected with profits and it is thus an additional advantage if a company can hold the highest market share relative to its opponents. Some of the reasons that make market share a crucial component in the business arena include its influence on establishing a cost advantage. A firm can still grow even when the industry it belongs to is stagnant and it also improves the reputation of the company. Additionally, a firm gets an increased bargaining power as compared to its competitors. Since this is an area that will require an integration of scientific methods, use of the qualitative research methods would be the most apt in finding ways on how to increase the market share.
The one-on-one interview with the respondents will be expected to provide information on the trends to be followed in planning for achievement. Additionally, it is supposed to answer the question of how to embrace the marketing mix appropriately in order to maximize income and minimize cost at the same time. To overcome the challenges associated with this research method, precautions will be taken into consideration in order to heighten the credibility of the research.
Some of the challenges associated with qualitative research, such as data load due to the usage of open-ended questions, will be overcome by ensuring that they are clear, correct, accurate and precise, thus guaranteeing that they are direct and to the point. In an effort to reduce the cost and wastage of time, budgeting will only include the necessary equipments and leave out others that could not be so crucial. This will enable to present the results in a clear and graspable language that can be comprehended by other people, as well as provide a way to eliminate complexity and make the research beneficial to the others.
Procedure on Indoor Improvement
Indoor environment of any premises is mostly connected to the health of the occupants of that premises and this provides a wide field of research. It is important to know what research one is conducting before going into the field to conduct one. Knowing the group of people targeted is also equally important. A research on how to improve the indoor environment should focus on the products that are used to improve the indoors and how the staff of such premises can help in improving the indoors.
The tools that are used in this research are to be followed by strict ethics of research. The tools that are used for the research included the following as discussed. The first tool used was the conduction of interviews. The ethics governing the use of interviews for this research include the statement of the security level of the subject. The researcher should state if the interview is anonymous or not. This should be enforced by signing of legal documents or making the statement while being recorded. The researcher shall not also force the subject to be interviewed or to answer any questions that they do not wish to answer.
The interview shall provide the quantitative aspects of the research. The interviews shall help to answer questions like how many staff helps in indoor improvement, or how many products the premises use for the indoor improvement. The data shall then be analysed using listening and typing the script into a report. Grouping of results and responses will help to develop a statistical chart.
The other method of research to be use is the surveying. The choice of the survey premises shall be random but within the proximity of the researcher. This method is efficient because it will help the researcher to get qualitative information on indoor improvement and also help answer how to improve indoor improvement. The ethics to be followed when conducting a survey is using polite language, the questions should be objective and not subjective; they should not be presumptuous and should not be confusing by use of lengthy statements. The questions asked should also not be double barrelled and should answer one question a time.
The survey should only be conducted when there is approval from the subject. The qualitative information from this tool will answer the type of products used , what chemicals they contain, how they are used, how effective they are and what changes should be made for indoor improvement products. The survey shall also help to answer the questions on how to reduce the steps of indoor improvement. The survey data will be analysed by grouping the answers of the open ended question into categories or fitting the yes and no answers into an excel sheet.