Custom AIDA2 essay paper writing service

← ADDAIDA →

Buy AIDA2 essay paper online

AIDA Marketing on the Web An example of collaboration is the development of the Web commerce is the on-line brokerage E-Trade and the retailer Target, of E-Trade Zones, which offer in-store customers access to trading and banking on the World Wide Web. E-Trade Zones are now being launched in more than 200 Target stores in the United States. Together with the accounting firm Ernst & Young, E-Trade designed and tested both an on-line and a face-to-face financial-advice service. E-Trade handles two million e-mails a day-most being simply routed between its four million registered users who are inquiring about or bidding on some 22 million listed items. The company’s primary focus now is on “stability and scalability toward a customer”. Much painstaking work has been done by advertising researchers at E-Trade to catalog and describe advertising effects, yet relatively little has been done to develop a process model to show how these effects interact with each other and with the message receiver meaning their customers.
Get a Price Quote:
Type of assignment
Title of your paper
Spacing
Writer level
Number of pages
Timeframe
Currency
Total price
 
The model proposed is three-dimensional and nonlinear and offers several distinctive characteristics. Its shape was suggested by the famous double helix structure of DNA first proposed by Francis Crick and James Watson in 1953. Most process models of advertising are linear and posit that receivers of advertising messages move through several hierarchical stages on their way to purchase, or adoption of a desired behavior. These stages are traditionally described as Attention, Interest, Desire, and Action (AIDA)- which is implemented at E-Trade with a great success; or Awareness, Comprehension, Conviction, and Action (DAGMAR); or Awareness, Knowledge, Liking, Preference, Conviction, and Purchase (Learn-Feel-Do).
Order now
The latter is a two-dimensional matrix, with thinking/feeling as the horizontal axis and high-to-low involvement as the vertical. However, as nearly every practitioner of advertising knows, there are significant nonlinearities inherent in the creation and delivery of advertising messages. Advertisements may be on or off target with their intended audiences and customers. At E-Trade AIDA conception operates as a message delivery through mediated channels could be sporadic or inconsistent. Message retention and learning may be inhibited by such factors as clutter, noise, or language and cultural differences and provides the company with the customer feedback immediately.
Live chat
Advertising objectives of the E-Trade towards its customers are as follow. Within AIDA concept – persuading people to do things, concerned with getting people to fill certain emotions about the product. Cognitive – concerned with making people believe something. Corporate identity – physical manifestations e.g. logo, design of letters, etc. Corporate image – mental manifestations, reputation. Measuring effectiveness. Changes in sales, brand awareness – what proportion know about your brand, purchase intention, perception of the brand or company, recall – not a worth while measure. What proportion of public seen the advert remembers it, but does not mean they will buy the product, repeat purchases.
Order Now
The AIDA model gives a customer the elaboration-likelihood model: Cognitive processing – not the message – leads to attitude change. In short, AIDA and the consumer’s progress up the ladder of effects is seldom an orderly one and is subject to frequent interruptions, false starts, and noncompletions. Moreover, E-Trade implemented the concept like not most of the hierarchical models, which assume that advertising is something done to the consumer (Stimulus-Response) rather than something the consumer uses to make choices (Consumer Information Processing). While it is every advertiser’s desire to shape and control behavior according to “scientific” principles of stimulus response, in practice the desire is often frustrated.

Buy AIDA2 essay paper online

Related essays

  1. AIDA
  2. AIDS Africa
  3. ADD
  4. Degree Program Rationale
 
order now
Live chat!
Planets Live support online chat Live support phone
Our Advantages
300 Words per page
Bottom line
12 pt Times New Roman Double-spaced typed page
Bottom line
MBA and PhD Writers
Bottom line
Relevant and up-to-date
Bottom line
US Writers
Bottom line
100% Quality Guarantee
Bottom line
24/7 Support
Bottom line
24/7 Live Chat
Bottom line
Flexible Discount Program
Bottom line
ANY Difficulty Level!
Testimonials

I ordered my thesis 6 days before the deadline. I received it 2 days later and it was 100% error free. How on earth do you guys do it? It was beautifully written and contained lots of interesting information. I truly do appreciate your efforts.


Billy B., Detroit, MI, USA

I am totally impressed by the output of writer #78937 who has done my two essays. Since she told me that she could also handle my dissertation, I can now breathe easy knowing that I have someone to assist me when the going gets tough, kudos and God bless you writer Monique.


Harriet O., The Hague, Netherlands

I simply cannot say enough about what a marvelous job that EssaysProfessors.com writer #29176 did with my research proposal! I got the highest grade, and I have one less thing to worry about. My grade point average went up because of this paper, too! Thanks ever so much!


Glenda J., Indianapolis, IN, USA

X
-15% first order  Order now