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Krispy Kreme Doughnuts International is an international store that deals with doughnuts. Its products are sold in gas stations, convenient stores and grocery stores. This research paper seeks to analyse and report on the current business levels and it suggests recommendations and changes that could help the company become more competitive in the market today.

Krispy Kreme Doughnuts Management

A research study carried out on the Krispy Kreme Doughnuts management  from a third party point of view shows that the company’s management is inefficient in relation to investment planning, accounting, marketing and its operations. The main objective of the research was to come up with ways in which the company could recover its success. Some of the suggestions and recommendations include: the company has to gain back its lenders and investors confidence, increase profitability and sales in the selling and core business of the doughnuts, increase and regain the stock price thus the shareholders value, correct wrong and inaccurate entries into the financial statements, extend strategic policies to customers in order to ensure that significant growth is achieved within a period of 5 years and implement marketing measures and strategies in order to invest the premise operations strategically (Ireland 105).

In this case, the main areas of consideration are plans to open more doughnut shops, plans to generate more revenue from primary sources and plans to win their investors and customer’s confidence and trust. According to analysts, the company will continue to grow and perform higher scores in the next two years based on the products quality (Parasuraman 51). The research carried out on the same has shown that the company will grow and perform higher rates in the next two years if the company continues to provide the highest quality doughnuts and adopt the above objectives.

Current business Level Strategies

The Kripsy Kreme business strategy is focused and based on revenues from the sales and franchises fees. In this way, the company will be able to reduce the risks and at the same time provide income. The company’s current strategic plan is to introduce vertical integration supply which will help to control all the costs. In this way, the company will be able to identify the changes in the new trends of the public in general.

Conclusion

Krispy Kreme Doughnuts still has many opportunities to expand its geographical network. The company’s perspective is to make Doughnuts with the best unique and quality taste. This will ensure that the company remains a step ahead of its competitors.

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