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Abstract

Provision of social media consultancy services is very important in today’s world. Since many people and companies use the social media for enhancing communication, marketing and education, Hawaii Social Media Consulting Company would serve as the unique consulting house for individuals and companies offering related services. The company hopes to reap from the increasing development of technological application in the social media industry its adoption among the youth and profitability potential necessitate the idea of investing in this lucrative sector. The company will adhere to the pursuit of its vision and mission through upholding the values, which form part if the organization’s culture. Besides, the company will treat its vision, mission and values as very important in shaping its strategic direction. The firm also hopes to position itself strategically to reap from the growing world market in the social media industry trough putting in place effective management and planning to deal with the challenges in the sector. The company’s strategic plans are importance because they focus and intend to help the organization achieve its long term goals, vision and mission during the time it will provide consultancy services. In terms of management, the consultancy firm will employ competent personnel to administer the daily activities.

Business Selected

In this paper, the business selected is Hawaii Social Media Consulting Company, which is a service oriented enterprise. The business is to be based on the island of Ohau in Hawaii. This area is strategic because of the availability of internet connectivity and uninterrupted electric power supply. The growth of technological application in the social media industry its adoption among the youth and profitability potential necessitate the idea of investing in this lucrative sector. In fact, a lot of attention is on the social media as it provides an interactive space between people, despite the variations in geographic locations.   

Vision

The vision of this company is to be the body that coordinates the operations of other media organizations and offering advice them on the latest trends of the social media industry so that it outshines in providing exemplary services to potential clients.   

Importance of the Vision

The importance of this vision in determining the strategic direction is that it intends to encourage the investor to exploit the opportunities, which come with the adoption of the social media in communication. The young generation currently uses the social media in disseminating the information and ideas, thus being enlightened about the social development and technological advancement in society.

Mission

To be the company that provides consultancy services on the various aspects such as networking, education, and marketing for other companies and individuals in the social media industry.    

Importance of the Mission

The importance of the company mission in determining the strategic direction is to enhance social networking between the other social networking providers and clients, which enhance connections. Moreover, the company seeks to promote education to the new users, thus enhancing their awareness on the efficiency and effectiveness of the social media. Finally, the company would enhance product marketing through blogging so that the users could develop their entrepreneurship skills.     

Guiding Principles/Business Values

In this company, the business values that will be upheld in running the business affairs include integrity, transparency, honesty, and cooperation in enhancing its performance. Here, the strategic operations of the company through manifesting integrity, transparency, honesty, and cordial cooperation with the stakeholders (Bazerman & Banaji, 2004). This approach is very important because it will enhance the strategic operations in the company where the employees think that they have a role to play in achieving the vision and mission. In addition, the low cost services that Hawaii Social Media Consulting Company intends to provide is a strategic plan to attract most of the service providers through ethical working relationships (Brenkert, 2010).

Culture, Social Responsibility and Ethics

The guiding principles mentioned would form the organizational culture and social responsibility. In addition, the articulation of integrity, transparency, honesty, and cooperation in conducting the company activities would be in an ethical manner that respects the values and aspirations of the people in diversity (Bazerman & Banaji, 2004). The respect to other people with different culture will become the priority for the company because of the high number of the individuals using social media in such areas. Moreover, the company will also have a social responsibility to target the social media enterprises operating in developing countries since they are also adopting technologies very fast (Bazerman & Banaji, 2004). Notably, the process should be conducted in an ethical manner that respects humanity and diversity (Brenkert, 2010).

Importance of the Business Values

In the operations of the anticipated business, the values that would be practiced on day-to-day basis will be inherent and intended to promote the organizational culture and its strategic direction. Furthermore, it would solidify the identity of the business to its users and the public. Therefore, upholding integrity, transparency, honesty, and cooperation among the company customers and between the clients and management would ensure smooth business operations. As a result of adherence to the stipulated vales, the company will be able meet its vision and mission.   

Strategic Management and Planning

The company will position itself strategically to reap from the growing world market in the social media industry. As a consulting company, it will have ready market due to the high number of entities dealing in the social media industry in the provisions of such services. Through adequate strategic management and planning, the company intend to dominate the existing entities by conducting thorough marketing as one of the best and reliable consultancy service provider (Barney & Hesterly, 2009). This could be realized easily because social media has a huge influence on the global market system and trend. Although the strategy focuses on the emerging social media service providers around the globe, those from Europe and the United States basically remain the primary targeted market for Hawaii Social Media Consulting Company and its products.

Through strategic management and planning, the managers of the company would focus on the fact that the global market is developing and inclining towards social media as the avenues of information dissemination. In this regard, it would be necessary for the company to be innovative, ethical and develop strategic policies to remain viable and relevant as the best consulting firm in the market, on issues relating to the social media (Brenkert, 2010). This would be justifiable by the positive feedback that the product’s users will show over a long time as well as the company strategic and development policies.

Notably, the proliferation of numerous social media service providers in the global internet market will be significant in the strategic operations of Hawaii Social Media Consulting Company (Dess, Lumpkin, Eisner et al., 2012). Apparently, this will make the company command many potential service providers in this industry. The products will be comfortable to the existing companies in the top market, thus Hawaii Social Media Consulting Company intends to maintain this market through changing the operation strategies that would allow it to reduce its cost considerably, without affecting its profitability. Therefore, the strategic planning that the company will employ would be instrumental in maintaining the brand’s name and success around the globe.  

In fact, the company intends to be flexible and will not find it difficult to shift its strategic policies to make the guidelines acceptable to the emerging service providers. This is because its strategic planning will continue to focus on improving the quality of the services and products even after inception, thus translating to reduced cost of consultancy services (Barney & Hesterly, 2009). Despite the availability and emerging of other consults, the strategy and priority of Hawaii Social Media Consulting Company’s management will be to develop and offer quality products and services, which would be relatively affordable to a large number of operating entities, whether small or large ones from the UK, US, Asia and other parts of the world market.

The Importance of Strategic Plan

A strategic plan would be important to the success of this business because it would make the company focus on the long term goals, its vision and mission during the provision of consultancy services. One importance of such plan is that it will improve the strategic capabilities of the company and its stability. Moreover, the strategic plans will increase its suitability to get financial assistance from the global monetary institutions, this being able to deliver services in an effective manner (Barney & Hesterly, 2009). This would be possible due to the increasing favourable capital conditions from the global financial institutions and the increase in the use of social media as a tool of communication (Dess, Lumpkin, Eisner et al., 2012). Since the company will be flexible in its strategic policies, the position will make it able to succeed despite the global crisis and regain its position to a better level. In this regard, the strategic policies will be changed to suit the global market trends and dynamics. Basically, this will be possible because the company will create a reputation among the public, thus showing the organisation’s capability and strategic management practices, which guarantee success.

The second importance of the company’s strategic planning is the ability to focus on the provision of premium brands, which are very reliable to the social media users. This will be intended to create special preference for the brands across the world, especially among the middle and high income class using the social media for disseminating important information and marketing. Notably, these groups of consumers and related social media enterprises prefer excellent products and services that the company is capable of providing. Certainly, the strategic planning of the company is important because it enables the organization looks into the future with confidence because its premium products and services present an excellent growth projection in the core European and US market zones and in other parts of the globe. As a result of the intended quality products and services, the company will be relevant in the future of social media consultancy services.

The other importance of the company’s strategic plan is that it will increase its capability to use the modern and appropriate technology in offering the essential consultancy services to other enterprises and social media users (Dess, Lumpkin, Eisner et al., 2012). As a result of technological application, the company will be able to provide the state-of-the-art products and services, which would be appealing to the potential users. Moreover, the company’s strategy would be to employ the finest techniques in its service delivery because most of the workers are among the top quality and have relevant experience in social media consultancy services. This is a very important strategic capability that the organisation intends to use for its progress and success.

Functions of Management

The four functions of management relative to creating and implementing a strategic plan include the following; first, the management would pro-active in the formulation of policies, which are flexible and could help in solving the dynamic problems facing the social media industry (Clegg, KornBerger & Pitsis, 2005). Second, the management would carry out the day-to-day consultancy services to the prospective clients and recommend for adjustments, which the company should do, in order to deliver effective services to the customers (Clegg, KornBerger & Pitsis, 2005). Third, the management of the technical department would be concerned with making sure that the online consulting goes uninterrupted for better service delivery (Clegg, KornBerger & Pitsis, 2005). Fourth, relative to creating and implementing a strategic plan, the management would be charged with the responsibility of outsourcing for the latest technological application in social media, thus making the company operations meet the acceptable standards and deliver the state of the art consultancy services.   

Business Products and Services

The company will provide products such as media explorer, digital marketing agency and data. The product will help the internet users manage the social media inter-phase in a friendly manner. Alternatively, the particular services that the company would offer include consultancy on networking, education, and marketing of the products for the social media companies. It will also provide similar services to individual internet users to improve connectivity and information dissemination on the issues relevant to the industry. Since the services are so sensitive in the current information and technology era, the company stands a chance of giving better consultancy services to the emerging entities.

Customers

The potential customers that the company intends to serve include social media companies, which are engaged in providing dating and recreation services. In addition, the company would provide consultancy services to individuals who use the social media consistently either as leisure of to disseminate information. The company would also serve other entities, which offer technical support to the social media service providers (Clegg, KornBerger & Pitsis, 2005).

Conclusion

In summary, the communication trend is currently inclined towards the use of social media particularly the internet that has revolutionized the world. Hawaii Social Media Consulting Company would serve as the exceptional consulting house for individuals and companies offering related services. In addition, it would remain in quest for achieving its vision and mission through upholding the stipulated values, which form the organization’s culture. The company’s strategic plans are also significant because they would help the organization achieve its long term goals, vision and mission to provide the best consultancy services.

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